Building Your Online Presence on a Tight Budget
The Chronicle of Philanthropy recently held an online forum with Beth Kanter of Beth's Blog and Jonathon Colman of The Nature Conservancy. They addressed questions such as:
- What are the best methods for driving traffic to your Web site?
- How should I promote my organization's Facebook page?
- How do we increase visibility for our campaign site without detracting from our main Web site?
- How do Web crawlers, bots, etc., and especially Google rank a site?
- and lots more.
The transcript from the forum can be seen here. It's good stuff.
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