Robert L. Weiner: Nonprofit Fundraising Technology Consulting » Marketing

Win $5K for Charity Through Creative Pitching

Robert — Fri, 09 Oct 2009 08:59:03 +0000

The Chronicle of Philanthropy isn't known for giving away money, but for talking about how to get it. They've come up with a contest to benefit a few lucky nonprofits. Here's the deal:

Advice on Pulling Out of the Economic Nosedive

Robert — Wed, 04 Feb 2009 03:59:02 +0000

NetworkforGood's Katya Andresen's blog, Nonprofit Marketing, offers nonprofits 5 suggestions for surviving the economic downturn. She advises organizations to:

Give donors what they want:

To feel good.

To hear from people they know.

Tangibility.
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MarketingProfs Free Virtual Conference

Robert — Tue, 03 Feb 2009 03:59:02 +0000

MarketingProfs, an online marketing resource center, is presenting a free virtual conference on online marketing. Many of their offerings require a paid membership, but this one is gratis.

While it appears to be aimed at businesses (the tracks are called Business to Business and Business to Consumer), the topics look relevant to nonprofits, in my opinion. The keynote presentation by David Plouffe, Barack Obama's 2008 Presidential Campaign Manager, is titled The Art of the Possible: Online Branding Strategies and Tactics. Other sessions in the Business to Consumer (B to C) track include:

Getting Your Message Out

Robert — Thu, 22 Jan 2009 03:59:02 +0000

The Chronicle of Philanthropy held an online discussion on January 21, 2009 about how nonprofits can publicize their work. They described the agenda as:

Now, more than ever before, it is important that (nonprofits) communicate effectively with supporters, the news media, and their communities about the challenges they face and the good work that they perform.

What can your organization do to make sure these efforts are meaningful? Whom should you try to reach? And how can you stretch your resources to make sure your messages gets to as many people as possible.

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