1. I get updates through the installed Adobe Updater, not as email messages. 
2. The update site is instant-acrobat-upgrade.com, not adobe.com. 
3. The sender's address is @newsletter.northerntool.com
4. No company logo in the message (easy to fake, but many spammers don't bother).
5. It lists an Adobe office in Canada, whereas the company is based in California. 
6. I got two copies.  Not a deal-breaker by itself, but another red flag.

I also looked at the domain registration for instant-acrobat-upgrade.com and it's registered to someone in Oslo (actually, Oslo,Oslo,AF 0951) with a Yahoo email address.  So I'm assuming this is malware.  McAfee's site advisor says it's queued for evaluation.

Sender: Adobe Acrobat Reader (northern_tool@newsletter.northerntool.com)
Subject: Upgrade to Latest PDF Reader for Windows

Text:
INTRODUCING UPGRADED ADOBE ACROBAT READER 2012

Since the Holidays are in full swing and the New Year is approaching, we've decided to unveil our Acrobat Reader/Writer 2012.

http://www.instant-acrobat-upgrade.com

Advanced features include:

- Collaborate across borders
- Create rich, polished PDF files from any application that prints
- Ensure visual fidelity
- Encrypt and share PDF files more securely
- Use the standard for document archival and exchange

To upgrade and enhance your work productivity today, go to:

http://www.instant-acrobat-upgrade.com

Our whole team has been working hard to satisfy your product needs.

This has been a great year for PDF Reader/Writer and it's all because of You.

We hope to see you in the New Year

Copyright 2012 Adobe Systems Incorporated. All rights reserved.

Adobe Systems Incorporated
343 Preston Street
Ottawa, ON K1S 1N4
Canada

Sender: Svetlana@rlweiner.com (My domain -- no Svetlanas work at my company)
Subject: Fwd: I'm in trouble!
Text:
I was at a party, got drunk, couldn't drive the car, somebody gave me a lift on my car, and crossed on the red light!
I've just got the pictures, maybe you know him???
Here is the photo (link leads to http://djnmusicstudio.com/wp-content/themes/classic/jhmxl.htm?I35=XL0C4D66LLT7M0662G25KRY&1US0=US2I9OKK&67QM=4XY6G2O9Y1R7544P2&Q7C7=3S3J309789CJ95A89SS0A&9SJR2Q=SQFE7ZJ6AAO&YPJ=6GUM395IAJCUJ9YDF7XHTH8&OWMW0=8MTL1IFTP9R8O2WTG&PKC20X=J982Q0J26M9DIUB&)

I need to find him urgently!

Thank you
Svetlana

MD5 check sum: 4999b6f8af3e65c8a5c3e6f3e1d4999b

Sender: support@rlweiner.com (me!)
Subject: Fwd: Re: TRAFFIC TICKET
Text:
NYC — Department of Motor Vehicles
TRAFFIC TICKET
NYC POLICE DEPARTMENT
THE PERSON CHARGED AS FOLLOWS

Time: 4:14 AM
Date of Offense: 27/10/2011

SPEED OVER 90 ZONE
TO PLEAD, PRINT CLICK HERE AND FILL OUT THE FORM (link leads to http://motorcitysports.net/kqtmh.htm?U4BPET=9VPEX8EECYK&WV3S6L=161WHHX67AALE5VBIL74XG3&)

MD5 check sum: 251eb0e983cafb0e9888304146a567dd

Version 1:
Sender: Argelia Vogel (SterlingGroesbeck@myexcel.com)
Subject: The variant of the contract you've offered has been delcined.
Text:
After our legal department studied this contract carefully, they've noticed the following mismatches with our previous arrangements. We've composed a preliminary variant of the new contract, please study it and make sure that all the issues are matching your interests
Contract.doc 84kb (link leads to http://dsdinternational.net/images/dsrwk.htm?FMCGCYP=MH82W31MC&089=1RY6NFZN&YYA66YM=I2CU1XELWV0YSTMK632IUWPT4&HJEL=UQPI4T3&CAB4RT4=51LIGZMZ29T80052AXHWBSA9&04KZQW4=QK5T9UA8C8AXGGHZ8J&)

Best Wishes
Argelia Vogel

Fingerprint: 172d59c7-2d5b834b

Version 2:
Sender: Catharine Padgett (NiamhStabler@visi.net)
Subject: We're breaking the contract
Text:
According to the violation of the paragraph §11.6.7 of our contract, we're obliged to inform you that we're breaking the contract with you. You can find the original letter with signatures and stamps attached as well as the legal basis for this step after you follow this link.

Contract.doc 119kb (link leads to http://pokerlogic.ca/forum/kysgw.htm?0JDH0=LXZKAZNARHOSCT&WHC=8JTSQ4KRSFYL&SGY=WKE20ZCFAN9K8HBUU1J9P2R&F82L6SE=L05FZB1O9DLWJ9DS3TJ16K3U&BVAGK=A8XB9J4T25TR6BP&Q8M7LF=IE342QA6JD4&J8Y=I8E58E20NMTR&)

Best Wishes
Catharine Padgett

Fingerprint: c0372849-28e1116b
 

This scam has been around for a while.  Here's an article about a similar batch in 2007.

Version 1:

Sender: ::Better Business Bureau:: (support@bbb.org)
Subject: BBB service Re: Case # 87348414

Text: Attn: Owner/Manager
The Better Business Bureau has been sent the above mentioned complaint from one of your associates on the subject of their business relations with you.
The details of the consumer's concern are included in attached file.
Please examine this issue and notify us of your opinion.
Please click here to respond this complaint. (The "click here" link leads to http://38.106.32.183/09d78c/index.html)

We look forward to your prompt reply.

Sincerely,
Roland Dani
Better Business Bureau
________________________________________
Council of Better Business Bureaus
4200 Wilson Blvd, Suite 800
Arlington, VA 22203-1838
Phone: 1 (703) 276.0100
Fax: 1 (703) 525.8277

Version 2:

Same sender

Subject: Re: BBB Case # 31889235

Text:
Attn: Owner/Manager
The Better Business Bureau has been filed the above mentioned complaint from one of your associates in respect of their dealings with you.
The details of the consumer's concern are included in enclosed file.
Please give attention to this case and advise us of your standpoint.
We kindly ask you to click here to answer this complaint. (The "click here" link leads to the same link as above - http://38.106.32.183/09d78c/index.html).

We look forward to your prompt response.

Sincerely yours,
Louis Gerald
Better Business Bureau
________________________________________
Council of Better Business Bureaus
4200 Wilson Blvd, Suite 800
Arlington, VA 22203-1838
Phone: 1 (703) 276.0100
Fax: 1 (703) 525.8277

Version 3:

same sender

Subject: Re: Case # 23378891
Text:
Attn: Owner/Manager
The Better Business Bureau has received the above-referenced complaint from one of your customers on the subject of their dealings with you.
The details of the consumer's concern are presented in enclosed document.
Please examine this problem and let us know about your point of view.
We kindly ask you to click here to reply this complaint. (The "click here" link leads to http://rashidyounus.com/a40d6b/index.html).

We look forward to your urgent reply.

Sincerely yours,
Stacie Nieves
Better Business Bureau
________________________________________
Council of Better Business Bureaus
4200 Wilson Blvd, Suite 800
Arlington, VA 22203-1838
Phone: 1 (703) 276.0100
Fax: 1 (703) 525.8277

Version 4:

same sender again, but a different subject

Subject: BBB Complaint activity report
Text:
Hello,
The Better Business Bureau has got the above-referenced complaint from one of your clients in respect of their dealings with you.
The detailed information about the consumer's concern is explained in attached document.
Please review this problem and notify us of your standpoint.
We kindly ask you to click here to answer this complaint. (The "click here" link leads to http://queplacer.com/393304/index.html)

We look forward to your prompt attention to this matter.

Faithfully yours,
Louis Gerald
Better Business Bureau
________________________________________

Council of Better Business Bureaus
4200 Wilson Blvd, Suite 800
Arlington, VA 22203-1838
Phone: 1 (703) 276.0100
Fax: 1 (703) 525.8277

Version 5:
Sender: ::Better Business Bureau:: (info@bbb.org)
Subject: BBB Complaint activity report
Text:
Dear Sirs,
The Better Business Bureau has received the above mentioned complaint from one of your customers on the subject of their business relations with you.
The details of the consumer's concern are presented in enclosed file.
Please review this question and notify us of your opinion.
Please click here to answer this complaint. (The "click here" link leads to http://38.106.32.183/09d78c/index.html)

We look forward to your prompt reply.

Sincerely yours,
Paula Tap
Better Business Bureau
________________________________________

Council of Better Business Bureaus
4200 Wilson Blvd, Suite 800
Arlington, VA 22203-1838
Phone: 1 (703) 276.0100
Fax: 1 (703) 525.8277

Version 6:
Sender: ::Better Business Bureau::(manager@bbb.org)
Subject: Re: Case # 29354013
Text:
Attn: Owner/Manager
The Better Business Bureau has been sent the above mentioned complaint from one of your associates on the subject of their business relations with you.
The details of the consumer's concern are contained in enclosed document.
Please give attention to this problem and notify us of your point of view.
We kindly ask you to click here to reply this complaint. (The "click here" link leads to http://rcegroup.net/34100d/index.html)

We look forward to your urgent reply.

Yours faithfully,
Anita Emil
Better Business Bureau
________________________________________

Council of Better Business Bureaus
4200 Wilson Blvd, Suite 800
Arlington, VA 22203-1838
Phone: 1 (703) 276.0100
Fax: 1 (703) 525.8277

Version 7:

Sender: ::Better Business Bureau:: (alerts@bbb.org)
Subject: Your customer’s complaint
Text:
Dear Sirs,
The Better Business Bureau has received the above mentioned complaint from one of your associates regarding their dealings with you.
The detailed information about the consumer's concern is included in attached document.
Please review this matter and inform us about your standpoint.
Please click here to reply this complaint. (The "click here" link leads to http://38.106.32.183/09d78c/index.html)

We look forward to your prompt reply.

Sincerely,
Paula Tap
Better Business Bureau
________________________________________

Council of Better Business Bureaus
4200 Wilson Blvd, Suite 800
Arlington, VA 22203-1838
Phone: 1 (703) 276.0100
Fax: 1 (703) 525.8277

We desperately need to get a new donor database and most of them are totally unaffordable!!

Looking at the Idealware Low Cost Database report, I find that there are so many considerations that it is quite complicated to make a choice. I am tending towards (system x) because it would seem to match what we need right away, and we could afford it. 

Could you please advise me as to whether this is a good choice, or whether we should consider other options as well?

Here's how I respond to questions like this:

I can't say whether (system x) would be a good fit for you. As you said, there are a lot of considerations. I'd need to spend time learning about your organization to make any kind of informed recommendation.

You said you've read the Idealware/NTEN Consumer's Guide, so you know that (system x) got a strong rating there. And many of my clients use (system x) and like it. But none of that means it will be right for you.

The only way I know of to answer your question is to go through these steps:
Write down what you need in a database, in as much detail as you can. Then identify the deal-breakers on that list. A deal-breaker is a feature you truly cannot live without. Even if the database could do everything else on your list, was easy to use, and the price was right, you couldn't use it without this one feature. For instance, you might need the ability to target direct mail (and email?) to constituents based on factors like past donations, interests, event attendance, recency of gifts, lifetime giving total, etc. Or you might have some reports that are mandatory, like a lapsed donor report.

Once you know what you're looking for you need to test vendors against those needs. You can start by sending out a Request for Information or Request for Proposals with some yes/no/maybe questions about your top needs (e.g., Can we send mass emails directly from the database? Can your system accept donations online?, etc.). I view this step as optional, but it can help you eliminate vendors that can't meet your top needs, or include vendors you didn't previously know much about.

You also need to know what it costs to get started with your system (purchase, conversion, training, etc.) and what's the 5-year cost (some systems cost a lot in year 1 but not much in subsequent years, some don't cost to get started but the annual costs can add up). This step is not optional. It might be part of the above RFP or RFI, or you might just ask about costs.

Next, you need to see the vendors demonstrate how their systems will meet your needs. Give them a list of features they need to show or steps they need to go through (e.g., show how to send a mass email, or show how to enter a donation that will be split between 3 funds, or between 3 donors).

Next, you need to get a demo copy of the database and do your own testing. How easy is it to do things you'll need to do regularly, like enter gifts, look up donors, change addresses, and run reports.

Then you need to check references. Talk to organizations with similar fundraising programs, staffing, IT support, etc. Ask each one the same questions and compare the results.

Last, you need to get a contract that shows you all of the costs, including setting up the system, converting your data, (ideally) documenting your data entry processes, and training your staff.

FYI, Idealware has a webinar on this topic coming up in September:
https://salsa.democracyinaction.org/o/957/p/salsa/event/common/public/?event_KEY=61562

They also have recordings of past webinars. Here's one of mine:
https://salsa.democracyinaction.org/o/957/l/eng/p/salsa/event/common/public/?event_KEY=37802

And here's one by Eric Leland, the main author of their Low Cost Database guide:
https://salsa.democracyinaction.org/o/957/l/eng/p/salsa/event/common/public/?event_KEY=29015

I hope this helps.

The Cloud offers you constituent relationship management (CRM) software that's less expensive, easier to maintain, more accessible, more intuitive, and with greater flexibility and capacity than you've ever seen before.

How much would you pay for such a system?

Would you believe me if I told you...you can get it for free? Yup, free.

When talking about "free" software I think it's important to define the limits of free. There's free-as-in-beer and free-as-in-puppies. Defining business rules, codes, and reports, converting data, configuring screens, and training users on the new system and policies are not simple tasks. I keep hearing of small nonprofits that chose a database because it was "free," became overwhelmed, and dropped it.  Donor databases need care and feeding during implementation and throughout their lifetimes.  This often requires hiring consultants who have experience with these systems free.  "Free" can quickly become expensive.

We’ve been involved with responding to many RFPs over the years and I have a general inquiry that is in your bailiwick. I often see RFPs that are quite lengthy and well-considered, and looking for a system that has huge strategic value to an organization, but the required turn-around time to respond to the RFP is very short – often only 2 or 3 weeks.  I then see software vendors, who are already busy with other prospects, scrambling to pull together responses and often (quite frankly) not able to deliver their best because of the timeframe. Finally, I’m often witness on the client side to the returned RFP information languishing for weeks beyond their own deadlines (and/or this being characteristic of earlier deadlines in designing the RFP). What’s the thought behind requiring quick responses from the vendors? Or do the clients often not understand that vendors are working with multiple other organizations at the same time? It seems to me that if response deadlines were less compressed, vendors could craft a more appropriate response in a less stressful manner and that organizations would get higher quality and value from the responses.

My response:

Hi Keith,

You know the office proverb: "Bad planning on your part does not constitute an emergency on my part." But if you're a vendor it often does.

In most cases I don't think nonprofits understand what they're asking of the vendors. I advise my clients to allow 2 weeks for a simple Request for Proposals and up to 6 weeks for a complex one. At the same time many nonprofits don't understand what's involved in reviewing RFP responses. They haven't thought about how they'll score each one, and may not have set aside staff time (or enough staff time) for the task. So even if the turnaround is driven by real deadlines on the client's side, they're too overwhelmed by the responses to turn them around quickly.

A more cynical possibility is the dark side of RFPs -- the winner was predetermined but the organization was required to get multiple bids. That could explain the unrealistic turnaround time--the organization knows the chosen vendor can meet the timeline (and the RFP may have even been created using a template supplied by that vendor). The delays in getting back to bidders could still be legitimate overwhelmedness. They could also mean that the other bids weren't that important to begin with so there's no rush to respond to those vendors.

What do you think?   If you're with a nonprofit, do you think your RFP deadlines are reasonable and realistic?  If you're with a vendor, how do you cope with these sometimes-artificial emergencies, and with the RFP process in general?  Are you one of the many who simply do not respond to over-the-transom RFPs?

Resources:

My article Finding the Perfect Fundraising Database in an Imperfect World includes a section called "To RFP or not to RFP"

Idealware article: The Perfect Fit: A Guide to Evaluating and Purchasing Major Software Systems

Techsoup article: The RFP Process: An Overview

Techsoup article: Nine Tips for Navigating the RFP Research Phase

What types of software should your nonprofit be using? It's hard to even know even what types exist, let alone what might work for you. Through a friendly, easy-reference format, this book helps you pinpoint the types of software that can help your organization based on your needs and your level of technology savvy, and provides user-friendly summaries to demystify all the possible options.

The 84-page Field Guide includes an overview of 35 different types of software, helping you to understand what each is, how it fits in with your needs, how much you might expect to pay, and some of the most common vendors in the area.

 

Full disclosure: I reviewed an early draft, but haven't seen the final version. It's likely to be a useful guide to nonprofits who are planning to purchase (or request donations) of a lot of software in the near future.

You can get more information and order a copy on their site.

read more