Network for Good recently published The 2008 Online Fundraising Survival Guide: 12 Winning Strategies to Survive & Thrive in a Down Economy. This 45-page guide includes sections on avoiding “the four most common fundraising mistakes,” answering the four questions required to get a donation (Why Me? Why Now? What For? and Who Says?), optimizing your web site and donation page, building your email list, and writing effective email appeals.
Robert
[…] posted resources for nonprofits coping with the economic downturn (Coping with a Troubled Economy, Fundraising Survival Guide, Economic Effects on Philanthropy). Here’s another: Kevin Johnson of Retriever Development […]