Fundraising Survival Guide
Network for Good recently published The 2008 Online Fundraising Survival Guide: 12 Winning Strategies to Survive & Thrive in a Down Economy. This 45-page guide includes sections on avoiding "the four most common fundraising mistakes," answering the four questions required to get a donation (Why Me? Why Now? What For? and Who Says?), optimizing your web site and donation page, building your email list, and writing effective email appeals.
Filed in Email Marketing, Fundraising, Online Fundraising, Web One Response so far
Robert L. Weiner Consulting » The Current Economy and Major Gifts Fundraising on 07 Jan 2009 at 3:03 pm #
[...] posted resources for nonprofits coping with the economic downturn (Coping with a Troubled Economy, Fundraising Survival Guide, Economic Effects on Philanthropy). Here’s another: Kevin Johnson of Retriever Development [...]