What: Another in The Chronicle of Philanthropy’s series of online discussions: How to Use Facebook Causes to Promote Your Nonprofit Group When: Tuesday, October 13, at 12 noon, Eastern time Where: http://philanthropy.com/live/2009/10/facebook/ How Much: Free Description: read more

Tags: Online Fundraising, Social Media, Web 2.0

CARE2 is holding a webinar on strategies for successfully welcoming, cultivating, and converting new leads into donors. Holly Ross of NTEN will moderate a panel with Heidi Hess of Children’s Defense Fund and Greg Zelder of the California State Parks Foundation. They will review data about nonprofits’ speed and type of responses to newly acquired [...]

Tags: Email Marketing, Fundraising, Online Fundraising

Steve MacLaughlin at Blackbaud has written an analysis of the CASE Online Fundraising Survey.  No surprise — he focuses on the high number of responses that said they "don’t know" or "don’t measure"  and cites the maxim "If you can’t measure it, then you can’t manage it."  His analysis is at http://forums.blackbaud.com/blogs/connections/archive/2009/09/17/online-giving-trends-in-higher-education.aspx  

Tags: Fundraising, Online Fundraising

Those of you who fundraise for educational institutions or are interested in how they’re raising money online should check out the results of the Council for the Advancement and Support of Education’s 2009 survey on online giving (PDF). Some highlights: read more

Tags: Fundraising, Online Fundraising

As we’ve noted previously, The Chronicle of Philanthropy has been running a series of online discussions on how nonprofits can use social media tools. In addition to these open discussions, the Chronicle has been conducting a series of recorded interviews. In the latest, Allison Fine interviews Joe Green, one of the creators of Facebook Causes, [...]

Tags: Online Fundraising, Social Media, Web 2.0

The recent analysis of giving through Facebook Causes by The Washington Post was not encouraging. It found that only a fraction of the 179,000 nonprofits that signed up for the Causes application have brought in even $1000, and only two have brought in over $100,000. A recent survey published by NTEN, Common Knowledge, and ThePort [...]

Tags: Fundraising, Online Fundraising, Social Media, Web 2.0

Well, maybe it doesn’t exactly suck, but potential donors can’t figure it out. In a recent study of nonprofit Web sites, usability guru Jakob Nielsen asked participants "what information they want to see on nonprofit Web sites before they decide whether to donate?" The most heavily requested information was: read more

Tags: Online Fundraising, Web

Care2′s Allyson Kapin just published an analysis of Convio’s online fundraising study (which I mentioned earlier this week). She interviewed me, so of course I think the article is good. But in particular, check out the advice from online marketing consultant Katy O’Neal about how nonprofits should focus their marketing and engagement efforts. The analysis [...]

Tags: Fundraising, Online Fundraising

Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio’s nonprofit clients from January 1, 2008 to December 31, 2008. The study reports: Positive year-over-year growth in all of the key areas of online success. Compared to 2007, results for online fundraising were up 14 percent, email [...]

Tags: Fundraising, Online Fundraising

A new study released by Blackbaud’s Target Analytics division suggests that first-time online donors do not become recurring donors. The study of 24 national nonprofits found that people who make a first-time gift online often don’t make subsequent online gifts to the charity (although some give through other means). The Chronicle of Philanthropy’s coverage of [...]

Tags: Online Fundraising