Archive for the Tag 'Web 2.0'

Facebook Causes: Not a Cash Cow (Yet)

The recent analysis of giving through Facebook Causes by The Washington Post was not encouraging. It found that only a fraction of the 179,000 nonprofits that signed up for the Causes application have brought in even $1000, and only two have brought in over $100,000. A recent survey published by NTEN, Common Knowledge, and ThePort [...]

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Transcript: Using Social Networks to Promote Good Causes

If you missed The Chronicle of Philanthropy’s June 23 online discussion Using Social Networks to Promote Good Causes, the transcript is now available. The discussion featured: Danielle Brigida, the social-media outreach coordinator at the National Wildlife Federation, in Washington, DC where she manages the organization’s voice on online networks such as Facebook, MySpace, Care2, Change.org, [...]

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Online Discussion on June 23: Using Social Networks to Promote Good Causes

This Tuesday The Chronicle of Philanthropy will host another free online discussion about how nonprofits can use social media. The speakers include: Danielle Brigida, the social-media outreach coordinator at the National Wildlife Federation, in Washington, DC where she manages the organization’s voice on online networks such as Facebook, MySpace, Care2, Change.org, Digg, and StumbleUpon. Wendy [...]

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Transcript: Promoting Causes on Online Social Networks

As I mentioned last week, the Chronicle of Philanthropy held a live online discussion about how nonprofits can use social networks to promote their organizations. On the panel, was Danielle Brigida, social-media-outreach coordinator at the National Wildlife Federation; marketing and communications consultant Nancy E. Schwartz; and Felicia Carr, director of online communications for the National [...]

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Live Discussion Promoting Causes on Social Networks on June 2

The Chronicle of Philanthropy is holding another in its series of free online discussions on Tuesday, June 2 (tomorrow). Here are the details: What: Promoting Causes on Online Social Networks When: Tuesday, June 2, at 12:00 p.m. Eastern Cost: Free Where: Online. Questions are submitted via keyboard, and answers come the same way. The discussion [...]

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How To Search the Social Web: The Ultimate Toolkit

Robin Broitman of the Interactive Insights Group has created an extensive list of tools for searching the social Web. She calls it a "comprehensive guide to a wide range of resources, Web sites, services, and advice that will help you find, filter, and monitor the information you need more effectively." The categories include: read more

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Twitter Best Practices

Every day it seems like there’s a new article on how nonprofits and businesses can use Twitter for engagement, activism, marketing, and fundraising. Today’s entry comes from the Chronicle of Philanthropy, which published When Characters Count: Advice for Charities on Making the Most of Twitter. Their recommendations include: Do some casual research to learn if [...]

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Using Humiliation to Fundraise

Trend or coincidence? Twice in the past week I’ve come across online fundraising campaigns in which the fundraiser promises to do something embarrassing when the goal is met. Last week, Holly Ross, NTEN’s Executive Director, posted a video appeal for her attempt to raise $10,000 for scholarships to the upcoming Nonprofit Technology Conference. If she [...]

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Twestival: Trying to raise $500,000 through Twitter

Beth Kanter wrote an extensive, thoughtful account of the upcoming Twestival event, which aims to raise $500,000 for the group charity:water. As a fundraising operations geek, I wonder how this works on the back end. Will the Twestival organizers send tax receipts to the donors, or will that fall to charity:water? I hope it’s done [...]

Filed in Online Fundraising,Social Media,Web 2.0 One Response so far

MarketingProfs Free Virtual Conference

MarketingProfs, an online marketing resource center, is presenting a free virtual conference on online marketing. Many of their offerings require a paid membership, but this one is gratis. While it appears to be aimed at businesses (the tracks are called Business to Business and Business to Consumer), the topics look relevant to nonprofits, in my [...]

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