Every day it seems like there's a new article on how nonprofits and businesses can use Twitter for engagement, activism, marketing, and fundraising. Today's entry comes from the Chronicle of Philanthropy, which published When Characters Count: Advice for Charities on Making the Most of Twitter. Their recommendations include:

  • Do some casual research to learn if people who care about your cause are talking about it on the site.
  • Find out what people are saying about your charity, and what information they're looking for.
  • Inject some personality into your messages.
  • Be professional.
  • Engage with users.

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