Using Prospect Research to Raise $1 Million
Margaret King, President of the InfoRich Group, has published an article on how prospect research yielded $1 million in foundation funding for one of her clients. She discusses the strategy behind the research, the tools she used, how the list was narrowed to a group of top prospects, and the general approach to cultivating the foundations. The results: a 75% success rate, resulting in nearly $1 million. You can read the article at http://web.fumsi.com/go/article/use/3617
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