ANSWR (Aggregated Nonprofit Software Resources), a project of Aspiration and TechSoup, aims to "provide a unified marketplace of knowledge, resources, and services, designed to meet the specific technology demands of nonprofit organizations" -- a one-stop shop for learning about how nonprofits can use technology. They're building a site that will combine "user-contributed content, democratic rating and peer-driven categorization."

One of their first projects is aimed at answering the question, "What would nonprofit folks want to know about email?" Their initial list of questions includes:

  • We want to send an email newsletter - how do we do that?
  • My open rate is only 25% - what should I do?
  • What's the best tool to send an action alert?
  • Where do we get the email addresses?
  • Should I send plain text or HTML emails?
  • How do I do fundraising emails from Outlook?
  • How do I embed an animated gif in an email?
  • Are there laws about emailing in Bulgaria?
  • My emails look funky after I send them - why?
  • I hear Constant Contact is bad - is that true?
  • How do I create an action box with a button like in those MoveOn emails?
  • How do I get more people to open my emails?
  • People aren't receiving the emails we send - why?
  • We're in Nigeria - what of all this emailing stuff applies to us?

They're still collecting questions through an online survey at http://tinyurl.com/6dsrzn but that is scheduled to end on 11/21. You can also leave comments about this project at http://answr.net/?p=18

So, what do you want to know about using email for mass marketing and fundraising?

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